Exploring how social reform, mobility shifts, and Vision 2030 are transforming lubricant demand in Saudi Arabia.
The Saudi lubricant market is experiencing a period of profound transformation. Once shaped by traditional automotive ownership and industrial usage, demand patterns are now shifting in response to significant structural changes across society, infrastructure, and the broader economy.
In this whitepaper, Eurogroup Consulting analyzes how national reform agendas, such as Vision 2030, and evolving consumer dynamics are influencing lubricant consumption across the Kingdom. With increasing car ownership, the rise of women drivers, expanding public transport systems, and booming tourism, Saudi Arabia’s lubricant market is becoming more complex and more strategically important.
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Key Insights from the Study:
The publication provides a structured overview of key factors impacting the industry, including:
- Vision 2030 impact on industrial lubricant demand and mobility patterns;
- The rise of female drivers and its cascading effect on vehicle ownership, maintenance behavior, and product selection;
- Tourism growth and fleet expansion, with projections of 150 million annual tourists by 2030 and expanding rental and ride-hailing services;
- The digitization of lubricant distribution, including online platforms and quick-lube services;
- Public transport and infrastructure upgrades, and how they drive demand for commercial-grade lubricants.
Key figures:
- Saudi Arabia’s population reached 35.3 million in 2024, with over 70% above driving age;
- Vehicle ownership is projected to surpass 17 million by 2030;
- Public transport usage has grown over 85x in 3 years, reaching 113 million bus passengers;
- Tourism spending reached $37.65 Bn in 2023, with ripple effects on transport and fleet lubricants;
- The domestic lubricant market is poised to support industrial growth, electric mobility, and sustainability goals.
Our perspective
Lubricants are no longer just an afterthought—they are a critical enabler of Saudi Arabia’s economic modernization. From metro systems and road freight to family sedans and ride-hailing fleets, lubrication needs are growing more diversified. Market participants will need to rethink supply chains, product offerings, and digital access points to align with a more fragmented yet expanding landscape.
Eurogroup Consulting’s whitepaper delivers a forward-looking analysis of the forces shaping demand to 2030, and highlights where the industry must adapt to keep pace with the Kingdom’s transformation.
OUR EXPERT
Damien Duhamel
Partner - MEA Office
